Ebook Building Strong Congregations: Attracting, Serving, and Developing Your Membership, by Bruce Wrenn Ph.D., Philip Kotler Ph.D., Norman Shaw
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Building Strong Congregations: Attracting, Serving, and Developing Your Membership, by Bruce Wrenn Ph.D., Philip Kotler Ph.D., Norman Shaw
Ebook Building Strong Congregations: Attracting, Serving, and Developing Your Membership, by Bruce Wrenn Ph.D., Philip Kotler Ph.D., Norman Shaw
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Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization for such questions as:What is your congregation's mission? Whom should your congregation try to reach, and how? What does your congregation have to offer? Why should people choose to associate with your congregation and not the one down the street? How would their needs be met? How do you ensure that they will want to remain participants in the life and ministry of your congregation? Resource CD included.
- Sales Rank: #2341291 in Books
- Published on: 2009-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.50" w x 6.40" l, 2.00 pounds
- Binding: Hardcover
- 558 pages
About the Author
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: "Marketing Management", now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: "Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism;" and "The Marketing of Nations."
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Creating and executing marketing strategies for religious organisations
By John Gibbs
Marketing can play a significant role in helping religious organizations conquer their problems and take advantage of their opportunities, according to Bruce Wrenn, Philip Kotler and Norman Shawchuck in this book. The book is a detailed manual, complete with worksheets, for churches, synagogues, mosques and other religious organizations as they plan and execute marketing strategies.
Is it even appropriate for religion to be marketed? According to the authors, it is inappropriate for an anthropocentric method to tell a theocentric story, and therefore it is not appropriate to market worship or evangelism (the "spiritual" aspects of congregations), but it is appropriate to use marketing to promote community and social services (the "social" aspects of congregations).
I felt somewhat uncomfortable as I read the book, because I am not fully convinced that many people really need or want generic religious communities and social services. The early chapters are devoted to explaining the importance of understanding who people are and what they need, but I suspect that most readers will simply skip over to the "good" bits which explain how to hit your target market with your religious products.
The book does a reasonable job of explaining a range of marketing practices in a necessarily secular manner because the authors are trying not to limit their book to just one religion. Philip Kotler, one of the authors, is an internationally recognized authority in secular marketing. However, some of the content is surprisingly out of date. The book's copyright is dated 2010, but social media marketing is largely ignored. An article on page 364 is dated 2001 and says that 70% of churches have computers and 37% of them have a website. The book seems to be an incompletely updated version of an earlier book, although the title page does not make that clear.
At around 550 pages, there is a lot of content in this book, and it comes with a CD-ROM containing more resources. If you are a church leader looking for numerous worksheets to help you through the practicalities of creating and executing a marketing strategies, then you might find this book helpful. However, if you are looking for the best discussion of contemporary church marketing, I highly recommend Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't and Church Marketing 101: Preparing Your Church for Greater Growth.
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